The Great British public celebrated two gold medals yesterday with rowers Helen Glover and Heather Stanning winning the women's coxless pairs, and Bradley Wiggins adding cycling time trial gold to his Tour de France triumph.
Both results were costly for StanJames.com but their spokesman Rory Jiwani said, "We were obviously delighted to see Team GB break their gold medal duck but punters certainly latched on despite both hopes going off at prohibitive odds. Glover and Stanning were 1/4 to take gold after setting a new Olympic record in the heats while Wiggins had been backed solidly since winning the Tour de France 10 days ago. 'Wiggo' was 11/10 for the time trial but he was 1/4 before the start this afternoon. He was the only losing result in our book but it was a simply sensational performance from an incredible athlete.
"Wiggins is now 1/10 to win the BBC Sports Personality of the Year Award with heptathlete Jessica Ennis a 7/1 shot and long-distance runner Mo Farah 14/1. If Farah were to win both the 5,000 and 10,000 metres at the Olympics, he might run Wiggins close but the Belgian-born rider looks a certainty for the gong.
"We had already closed the book on Wiggins being awarded a knighthood in the 2013 New Year's Honours List. The price was backed down from 5/1 to 4/7 when we decided to cut our losses. He's now won more Olympic medals than any other Briton and it would be a huge surprise if we're not addressing him as 'Sir Bradley' in the near future."